PrivacyPolicy

Last Updated: April 27, 2026

Parent4Success (“we,” “us,” or “our”) operates the website https://www.parent4success.com  (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our Site, in compliance with the General Data Protection Regulation (GDPR) (EU) 2016/679 and other applicable data protection laws.

By using our Site, you acknowledge that you have read and understood this Privacy Policy.

1. Data Controller

The data controller responsible for your personal data is:

Elizabeth O’Shea / Parent 4 Success
elizabeth@parent4success.com

2. Personal Data We Collect

We may collect the following categories of personal data:

a) Data You Provide Directly:

  • Contact Information: Name, email address, phone number (e.g., via contact forms, newsletter sign-ups, or account registration)
  • Communication Data: Messages, comments, or feedback you submit
  • Purchase/Payment Data: Billing address, payment details

b) Data Collected Automatically:

  • Technical Data: IP address, browser type and version, operating system, device type, screen resolution
  • Usage Data: Pages visited, time spent on pages, click patterns, referral URLs, bounce rate
  • Cookie & Tracking Data: Cookies, pixel tags, web beacons, and similar technologies (see Section 8 below)

c) Data from Third Parties:

  • Analytics providers (e.g., Google Analytics)
  • Advertising networks (e.g., Google Ads, Facebook Pixel)
  • Social media platforms (if you interact with embedded social content)

3. Purposes and Legal Bases for Processing

Under GDPR Article 6, we process your personal data based on the following legal bases :

PurposeLegal Basis
Providing and maintaining the SitePerformance of a contract / Legitimate interest
Responding to your enquiriesConsent / Legitimate interest
Sending newsletters and marketing emailsConsent (opt-in)
Analyzing Site usage and improving user experienceLegitimate interest
Preventing fraud and ensuring Site securityLegitimate interest
Complying with legal obligationsLegal obligation

4. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies. These may include:

  • Strictly Necessary Cookies: Required for the Site to function (e.g., session cookies, CMS cookies such as WordPress)
  • Analytics Cookies: Used to understand how visitors interact with the Site (e.g., Google Analytics, Hotjar)
  • Marketing/Advertising Cookies: Used to deliver relevant ads and track campaign performance (e.g., Google Ads, Facebook Pixel, LinkedIn Insight Tag)
  • Functional Cookies: Remember your preferences (e.g., language, region)
  • Third-Party Cookies: Set by embedded content or services (e.g., YouTube, Vimeo, social media widgets)

Cookie Consent: Upon your first visit, a cookie consent banner may be displayed, allowing you to accept, reject, or customise your cookie preferences. You may withdraw consent at any time through your browser settings or our cookie management tool.

5. Data Sharing and Third-Party Processors

We may share your personal data with the following categories of third-party service providers (data processors), who process data on our behalf under contractual obligations:

Service ProviderPurposeLocation
Google AnalyticsWebsite analyticsUSA (with EU–US Data Privacy Framework)
Google Ads / Tag ManagerAdvertising & tag managementUSA
Meta (Facebook Pixel)Advertising & remarketingUSA
MailerLiteEmail marketing & newslettersUSA
WordPress Content managementEU
StripePayment processingEU

We do not sell your personal data to third parties.

6. International Data Transfers

Some of our third-party service providers are located outside the European Economic Area (EEA). When personal data is transferred outside the EEA, we ensure adequate protection through:

  • EU–US Data Privacy Framework (for certified US-based providers)
  • Standard Contractual Clauses (SCCs) approved by the European Commission
  • Adequacy decisions by the European Commission for certain countries
  • Other appropriate safeguards under GDPR Articles 46–49

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy:

Data TypeRetention Period
Contact form submissions12 months after last contact
Email newsletter subscribersUntil consent is withdrawn (unsubscribe)
Analytics data14–26 months, per Google Analytics settings
Transaction/payment recordsAs required by law (e.g., 6–10 years for tax purposes)

After the retention period, data is securely deleted or anonymized.

8. Your Rights Under the GDPR

Under the GDPR, you have the following rights regarding your personal data:

  1. Right of Access (Art. 15): Request a copy of the personal data we hold about you.
  2. Right to Rectification (Art. 16): Request correction of inaccurate or incomplete data.
  3. Right to Erasure / “Right to Be Forgotten” (Art. 17): Request deletion of your personal data under certain conditions.
  4. Right to Restriction of Processing (Art. 18): Request that we limit how we use your data.
  5. Right to Data Portability (Art. 20): Receive your data in a structured, machine-readable format and transfer it to another controller.
  6. Right to Object (Art. 21): Object to processing based on legitimate interests or for direct marketing purposes.
  7. Right to Withdraw Consent (Art. 7(3)): Withdraw your consent at any time, without affecting the lawfulness of processing before withdrawal.
  8. Right Not to Be Subject to Automated Decision-Making (Art. 22): Object to decisions made solely by automated processing, including profiling.

To exercise any of these rights, please contact us at elizabeth@parent4success.com

We will respond to your request within 30 days. If we need more time, we will inform you of the extension (up to 60 additional days) and the reasons for the delay.

9. Children’s Privacy

Our Site is intended to provide parenting resources and is not directed at children under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that we have inadvertently collected data from a child under 16, we will take immediate steps to delete such data.

If you are a parent or guardian and believe your child has provided personal data to us, please contact us at the email above.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • SSL/TLS encryption (HTTPS) for data in transit
  • Firewall and DDoS protection (e.g., via Cloudflare or similar CDN)
  • Access controls limiting who can access personal data
  • Regular security updates for our CMS and plugins
  • Secure hosting with reputable providers

However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

11. Right to Lodge a Complaint

If you believe that our processing of your personal data violates the GDPR, you have the right to lodge a complaint with a Supervisory Authority, in particular in the EU Member State of your habitual residence, place of work, or place of the alleged infringement.

For example:

  • UK: Information Commissioner’s Office (ICO) — ico.org.uk

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will:

  • Update the “Last Updated” date at the top of this page

We encourage you to review this Privacy Policy periodically.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Parent4Success Email: elizabeth@parent4success.com